Career Rockets: LIVE UPDATES: Retailers Use Early Openings, Deals To Lure Black Friday Shoppers

Friday, November 25, 2011

Black Friday: It's one of the biggest shopping days of the year -- famous for long lines, huge deals and shopper stampedes. And this year, even in a down economy, shoppers are expected to show up in droves.

The National Retail Federation estimates that the number of shoppers hitting stores the day after Thanksgiving will be up 10 percent from last year. And retailers are getting more competitive to get them to their stores. Electronic store officials say they're going to be "playing offense" to get consumers to spend on TVs. Some retailers are offering bottom barrel prices on hot video games to lure shoppers.

Others are maximizing the number of hours they'll have shoppers wandering their aisles. Target, Macy's and Best Buy are all opening their stores at midnight, while Toys R Us and Walmart, the nation's largest retailer, will be inviting deal-seekers inside late on Thanksgiving Day.

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